Fighting Child Hunger in the U.S.

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"ConAgra And Feeding America Team Up To Combat U.S. Child Hunger"
03/21/11

"Up to one in four children in the U.S. go to bed hungry every night...

According to 2008 and 2009 U.S. Department of Agriculture statistics, 17.2 million children in the U.S. live in food insecure households -- households that are "uncertain of having, or unable to acquire, enough food to meet the needs of all their members because they had insufficient money or other resources for food."

ConAgra is working to change that. A food giant that began its crusade to end child hunger over two decades ago, ConAgra fights child hunger and malnutrition through its Nourish Today, Flourish Tomorrow platform. In its largest campaign to date, ConAgra has partnered with Feeding America, the nation's largest domestic hunger-relief charity.

In a 30-minute television special titled "Child Hunger Ends Here," that aired on March 19, The Today Show's Al Roker took a look at the growing problem...

ConAgra has pledged to donate one meal for each code from specially marked ConAgra brands that is entered on the campaign website through August (up to 2.5 million meals)...

The New York Times reports that ConAgra is also incorporating social media, bloggers, paid advertising and a mobile campaign to advance their mission and provide consumers with suggestions on how to help. It has also added a service component -- 25,000 ConAgra employees can select a day in April to volunteer to work against child hunger.

Contributions to Feeding America can be made by texting "FEEDKIDS" to 50555 -- that sends a $10 donation directly to the organization. Each $10 donation helps provide 70 meals to children."

Read the complete article: http://www.huffingtonpost.com/2011/03/21/conagra-feeding-america-hunger_n_838627.html